8 loyalty trends for 2024: intelligent, data-led marketing
Currency Alliance
DECEMBER 4, 2023
But in 2024, loyalty professionals will be shocked – albeit they should not be surprised – that many new multi-partner collaborations will be launched. The prediction we made last year was proven right in 2023, when Amex Membership Reward Points became available in Australia as a method of payment on Myer’s online sales channel.
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