Remove perspectives in-brief optimizing-customer-investments-drive-retention-growth
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6 Essential Tactics to Create a Persuasive Business Case

ChurnZero

There’s still a dire need to keep pursuing your key initiatives (albeit revised), especially for Customer Success teams who play the most influential role in retaining business—the highest priority of every company for the foreseeable future. In other words, in times of crisis, smart companies use data and optimize more than ever, not less.”.

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Beyond Service: 14 Strategies to Improve Customer Satisfaction

SurveySensum

That feeling is what businesses aim to achieve in order to keep customers happy and satisfied and keep coming back for more. But why is it important to improve customer satisfaction? Because acquiring a new customer can cost five times more than retaining an existing one. So, what exactly is customer satisfaction?

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Beyond Service: 14 Strategies to Improve Customer Satisfaction

SurveySensum

That feeling is what businesses aim to achieve in order to keep customers happy and satisfied and keep coming back for more. But why is it important to improve customer satisfaction? Because acquiring a new customer can cost five times more than retaining an existing one. So, what exactly is customer satisfaction?

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How to Think About Scaling Your Customer Success Team

Gainsight

At Pulse 2016, SaaStr’s Customer Success for Start-ups track was one of the most popular series of sessions in the entire conference. Just in brief, how big should you scale your Customer Success team? If that incremental person just pays for herself $1 for $1 it’s one of the best investments you’re gonna make.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. We hear loyalty leaders state all the time that they have embraced ‘best practices’.

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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

Uncover the mountains of gold in your mid-long tail customers. Most loyalty teams obsess over your 10-15% most frequent customers, partly because they’re profitable, but partly because they’re easy to market to. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight.

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