resources b2b-marketing-planning seven-steps-to-an-effective-annual-marketing-plan 
Bold360
NOVEMBER 21, 2016
In 2016, the customer experience became the focal point of marketing, acquisition, onboarding, UX design, and many other core business functions. ” Read on to learn how today’s customer experience professionals are planning to position their companies for CX success as we move into 2017. than by email or phone.
Grade.us
FEBRUARY 4, 2019
If you want to make sure your company isn't drowning in data or wasting a ton of money on marketing technology it doesn't need, Michelle Robbins is the woman you want to talk to. She's also a writer, a speaker, and a marketer. Seven months ago she launched Betagirl consulting. Check out our interview below. CMO or CTO?”
InteractionMetrics
JANUARY 23, 2024
After all, if you shave your costs down to a pittance but get minimal response and meaningless metrics – you’ve wasted resources. With customer survey programs, as with dresses, there is an enormous range. Because while cost matters, usually value matters even more. Project: A specific and time-bound effort with one focused objective.
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