2003 Brands Customer Retention Net Promoter Score 
delighted
MARCH 16, 2021
How do they know if their customers are truly happy with their product and have a good experience? For many, the answer is Net Promoter Score, or NPS for short. Some say Net Promoter Score (NPS) is the “gold standard” customer experience metric, while others debate its merits, citing its simplistic formula.
CustomerSuccessBox
JUNE 28, 2021
Net Promoter Score (NPS) was first developed in 2003 by Bain and Company and it measures the loyalty of customers to a company. Net Promoter Score scores can range from -100 to 100. An NPS is a method that uses a single survey question to gauge customer satisfaction with a product.
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Daniel Group
NOVEMBER 10, 2023
Excellent CX is the key to keeping your customers loyal and having them become your best sales team by telling others about you. In 2003, Fred Reichheld, a consultant with Bain & Company developed the Net Promoter Score. Both speakers come from companies where brand and CX go hand-in-hand.
SmartKarrot
AUGUST 23, 2022
If any B2B SaaS (Software as a Service) company, or any company for that matter, had to choose one metric that measures their performance among the dozens of metrics, it would be the NPS or the Net Promoter Score. Net Promoter Score: Everything You Need to Know. The range is from 0 to 10.
Lumoa
NOVEMBER 8, 2018
According to The State of the Customer Experience survey that we did earlier in 2018, all companies track customer experience using one or several of the 6 world-wide recognised KPIs: Net Promoter Score (NPS), Customer Satisfaction (CSAT), Churn rate, Retention rate, Customer Lifetime Value (CLV) or Customer Effort Score (CES).
Bob Hayes
MAY 7, 2018
The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. First, the “research” behind the NPS claims is flawed.
Bob Hayes
MAY 7, 2018
The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. First, the “research” behind the NPS claims is flawed.
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