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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

The value of excellent customer experience (CX) is no secret, nor are the aspects needed to deliver it – and yet many organizations are struggling to deliver on consumer CX expectations. There are three distinct approaches for a customer experience management program.

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Social media demographics: Leveraging the right data in 2023

BirdEye

In this blog post, we’ll dive into the latest social media demographics, including the average age of social media users for each platform and what these insights mean for your brand’s social media presence. In 2005, only 7% of American adults were using social media , while in 2021, around 70% use social media to connect.

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Everything You Need to Know about Text Analytics

Lumoa

One of our customers, who has a long experience working with other text analytics providers, complained that the top categories in their data are always their own brand and customer service. The brand itself is seldom a useful category, but any commentaries where it is compared to the competitor brands can be useful.

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What Do The Pioneers of Customer Experience See for the Future: And What Should You Do About It?

Beyond Philosophy

He was also one of the first proponents of having an “outside-in” approach regarding the experience that you deliver to customers, which, my regular readers know, is one of the principles of which I am keenly fond. In other words, Pine says if customer service is time well-saved, Customer Experiences are time well spent.

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Redemption ecosystems: beyond the loyalty reward catalog

Currency Alliance

Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand. Less-personalized promotion can also be done in stores or via partners to keep the customer striving for their goal.

Loyalty 52
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Redemption ecosystems: beyond the loyalty redemption catalog

Currency Alliance

Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand. Less-personalized promotion can also be done in stores or via partners to keep the customer striving for their goal.

Loyalty 52
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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

Contrary to Reichheld, other researchers, in fact, have found that customer satisfaction is consistently correlated with growth (Anderson, et al., 2006; Gruca & Rego, 2005). I found that the correlation between the Mean Score and the NPS across the 48 brands was.97! 2004; Fornell, et al., Bottom line: NPS (i.e.,

NPS 89