Beyond Philosophy

MARCH 16, 2023

We asked Forrest Morgeson, assistant professor of marketing at the Broad College of Business at Michigan State University and the director of research at the Customer Satisfaction Institute at Michigan, to discuss it with us on the podcast. In other words, we can compare satisfaction today to what it was in 1994, 2000, or 2005.

2010 88

2010 Customer Satisfaction Competitive Advantage 2002 88

C Space

SEPTEMBER 11, 2019

Charles Trevail, CEO of C Space and Interbrand, delves into the recent changes in consumer behavior, and why, because of these changes, brands have more room to play than ever before. In isolation, measuring and managing functional operations doesn’t offer any competitive advantage. Charles Trevail. CEO at C Space. In the U.S.

Brands 40

Brands Competitive Advantage Customer Centricity 2005 40

Qualtrics

APRIL 12, 2021

The fourth and fifth bullets in the ensuing list might be read as a succinct summary of Bezos’ approach to business: “We will make bold rather than timid investment decisions where we see a sufficient probability of gaining market leadership advantages. Sometime in 2005 [a team of Jeff’s executive leaders met].

Innovation 26

Innovation 2005 2006 2003 26

Natalie Petouhof

MARCH 6, 2017

Tweet Human Capital As a Key Competitive Advantage. Winning leaders have realized the value of a strong and effective culture as a crucial, competitive advantage. I am very excited about attending the upcoming conference on The New Work Summit #nytnewwork by the New York Times®.

Culture 40

Culture Competitive Advantage 2015 2012 40

Natalie Petouhof

FEBRUARY 11, 2016

News Corp bought Myspace for $580 million back in 2005. It means marketers know they are serving ads to the actual consumer they want to be targeting, rather than making probabilistic bets based on browsing behavior. who is the owner of Time, Fortune, and People magazines, has acquired Viant. So why would Time Inc do that?

2011 65

2011 Advertising 2005 2015 65

SurveySensum

SEPTEMBER 8, 2023

They found that on average, a consumer is valued at $210 to Dell. To understand this difference better, the 2023 Satmetrix Net Promoter Benchmarks report (for US consumers) provides detailed information on the NPS score of 192 brands in 23 industry sectors, covering 63,939 respondents. times more likely to buy again, 5.6

NPS 52

NPS ROI Social Media Banking 52