Beyond Philosophy

MARCH 16, 2023

We asked Forrest Morgeson, assistant professor of marketing at the Broad College of Business at Michigan State University and the director of research at the Customer Satisfaction Institute at Michigan, to discuss it with us on the podcast. So, I wanted to share his insight here with you, too.

2010 88

2010 Customer Satisfaction Competitive Advantage 2002 88

SurveySensum

SEPTEMBER 8, 2023

NPS drives revenue growth: In 2005, the London School of Economics conducted a study on customer advocacy as business growth. NPS gives competitive advantage: In the book, The Ultimate Question 2.0 , Fred Reichheld and his team found that companies that have adopted NPS grow twice as fast as their competitors.

NPS 52

NPS ROI Social Media Banking 52

Qualtrics

APRIL 12, 2021

The fourth and fifth bullets in the ensuing list might be read as a succinct summary of Bezos’ approach to business: “We will make bold rather than timid investment decisions where we see a sufficient probability of gaining market leadership advantages. Sometime in 2005 [a team of Jeff’s executive leaders met].

Innovation 26

Innovation 2005 2006 2003 26

Natalie Petouhof

MARCH 6, 2017

Tweet Human Capital As a Key Competitive Advantage. Winning leaders have realized the value of a strong and effective culture as a crucial, competitive advantage. The speakers will share research, insights and strategies for building the culture of a company that magnetically attracts the top talent.

Culture 40

Culture Competitive Advantage 2015 2012 40

C Space

SEPTEMBER 11, 2019

Fascinated by politics, he has advised on strategy for New Labour in the UK during the 2005 election, and Al Gore and his team on launching and positioning a leading sustainable asset management firm. In isolation, measuring and managing functional operations doesn’t offer any competitive advantage. Maintaining it, even more so.

Brands 40

Brands Competitive Advantage Customer Centricity 2005 40