Beyond Philosophy

MARCH 16, 2023

We asked Forrest Morgeson, assistant professor of marketing at the Broad College of Business at Michigan State University and the director of research at the Customer Satisfaction Institute at Michigan, to discuss it with us on the podcast. His research focuses on customer satisfaction, customer experience, measurement, and management.

2010 88

2010 Customer Satisfaction Competitive Advantage 2002 88

SurveySensum

SEPTEMBER 8, 2023

This small case study shows that when companies move beyond the traditional customer satisfaction metric and rigorously measure NPS , they can find ways to make customers happier, which, in turn, can lead to increased revenue. Yet most businesses struggle to move beyond measuring their NPS. times more likely to buy again, 5.6

NPS 52

NPS ROI Social Media Banking 52

Qualtrics

APRIL 12, 2021

The Clock of the Long Now will measure 200 feet from top to bottom when it is completed. This multi-million dollar, decades-long project is undertaken with the straightforward–albeit hard to measure–goal of helping people think differently about time. Sometime in 2005 [a team of Jeff’s executive leaders met].

Innovation 26

Innovation 2005 2006 2003 26

C Space

SEPTEMBER 11, 2019

Fascinated by politics, he has advised on strategy for New Labour in the UK during the 2005 election, and Al Gore and his team on launching and positioning a leading sustainable asset management firm. The functional brand assets and elements are easy enough for companies to measure – easy to fix and manage. In the U.S.

Brands 40

Brands Competitive Advantage Customer Centricity 2005 40

Natalie Petouhof

MARCH 6, 2017

Tweet Human Capital As a Key Competitive Advantage. Winning leaders have realized the value of a strong and effective culture as a crucial, competitive advantage. I am very excited about attending the upcoming conference on The New Work Summit #nytnewwork by the New York Times®. 1-selling Greek yogurt brand in the U.S.

Culture 40

Culture Competitive Advantage 2015 2012 40