2005 Customer Centricity Leadership Marketing 
Michelli Experience
JANUARY 24, 2017
Often entrepreneurs reach out to me to discuss “customer-centricity” and the likely viability of their innovative products or services. But for this blog let me highlight a few key elements: Identifying a Significant Market. Understanding a Central Pain Point for the Target Market. In 2005, W.
Beyond Philosophy
JUNE 2, 2015
CMC, is Thought Leadership Principal for Beyond Philosophy. For anyone who appreciates a truly customer-centric organization, one that is invested in its stellar reputation for ongoing trust and value creation, customer experience optimization and building employee ambassadorship, Wegmans is the company to emulate.
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Beyond Philosophy
JUNE 16, 2022
If I reflect on the organization I was with, they were like that because the company was the dominant player, in a position a smidge below a monopoly of the market. A lack of customer-centricity goes hand-in-hand with monopolies. As I mentioned, Christine should figure out why they do not take the Voice of Customer seriously.
C Space
FEBRUARY 11, 2020
Charles Trevail is the Global CEO of C Space and Interbrand as well as the host of Outside In , a customer centricity podcast. A leader in the consulting world for more than 20 years, Charles has a successful track record of reinventing companies, brands, and experiences through co-creation and collaboration with customers.
ijgolding
MAY 21, 2018
Retail, in general, is an industry that contains companies completely failing to continually reassess their ‘why’, as marketing guru Simon Sinek would say. If the leadership of Toys R Us had asked themselves five years ago, ‘what is our purpose?’ ; and ‘how are we going to continue to make our purpose a reality?’; Is it fear of change?
Beyond Philosophy
NOVEMBER 28, 2017
CMC Thought Leadership Principal, Beyond Philosophy. Since 2005, over 50,000 respondents, in 49 countries and multiple b2b and b2c industries have participated in research incorporating the Hierarchy model emotions. 4) Where customers and experience are concerned, think ‘human’, i.e. TD Bank’s “Bank Human Again” marketing campaign.
inmoment
MARCH 9, 2020
This laser sharp focus on the total experience must span the entire demand and supply chain and incorporate every aspect of how products and services are designed, priced, marketed, sold, delivered and supported. A glitchy app, devices that turn out to not be so intuitive, or long queues for help can devastate your customer service strategy.
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