2007 Culture Customer Centricity Customer Retention 
ijgolding
MAY 20, 2015
Today I am sharing a story about a company that has had an overt Customer Centric culture for many years. Taylor, by 2005, Enterprise Rent-A-Car’s customer service had been recognized seven times by J.D. The company was named ninth on Business Week’s top 25 companies customer service list in 2007.
SurveySensum
JULY 14, 2020
She is an internationally recognized Customer Experience Thought Leader, Coach, Keynote Speaker, and Author of ‘Customer Understanding: Three Ways to Put the “Customer” in Customer Experience’ (and at the Heart of Your Business). LinkedIn : [link]. Website : [link]. LinkedIn : [link].
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Storyminers
JULY 6, 2020
Bill has been recognized for his customer service and customer experience insight with the following accolades: Userlike 11 Gurus of Customer Service, Fonolo Top 10 Tweeters Talking About the Customer Experience, Future Care Today Top Ten Social Customer Service Influencers, and SAP Business Innovation Top 60 Customer Experience Influencers.
Storyminers
JULY 6, 2020
Bill has been recognized for his customer service and customer experience insight with the following accolades: Userlike 11 Gurus of Customer Service, Fonolo Top 10 Tweeters Talking About the Customer Experience, Future Care Today Top Ten Social Customer Service Influencers, and SAP Business Innovation Top 60 Customer Experience Influencers.
Beyond Philosophy
JUNE 4, 2015
To make the brand or company more attractive, and have more impact on customer decision-making, there must be an emphasis on creating more perceived value and more personalization. Much of this is, culturally, operationally, and from a communications perspective, is what we have been describing as “inside-out advocacy” for years.
ijgolding
JUNE 25, 2018
One company in particular has maintained my custom for far longer than any other. In 2007 (11 years ago by my calculations), Kirk Kazanjian famously wrote a book about Enterprise Rent a Car. Although I was not a customer of Enterprise in 2007, it is highly likely they were a shining beacon of customer centric behaviour back then.
Retently
SEPTEMBER 17, 2018
In 2007, its NPS was a respectable 58. Because NPS is related to a company’s growth and customer retention levels. Apple created a culture of fandom at work by letting employees use company products regularly, giving them discounts, and even some products as free gifts to them. Focus on customer value, not money.
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