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Guest Blog: In the CX world, tracking these metrics is a way of life!

ShepHyken

seconds in 2009! A couple of years ago, these metrics had a proclivity towards transactions and sales. Customer Effort Score (CES). Here are some common questions in a Customer Effort Score survey: How much effort did it take to find out our company’s contact information?

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Getting to the “Why” of CX Design: Measuring Effort to Drive Change

Clarabridge

In September 2009, Simon Sinek stood in the middle of a stage in a cozy theater in Puget Sound, Washington and delivered one of the most iconic TED talks to date. Although customer experience (CX) was a nascent space back in 2009, it is easy to extend his argument to the customer experience space today.

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How Your Customers Measure You

Clarabridge

Schlee claimed that he could almost predict sales on body language alone. Conventionally though, business tend towards customer satisfaction or Net Promoter Scores. I am not thinking in terms of customer effort score or satisfaction. In 2009 as social media took hold, a new category emerged: “A person like yourself”.

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How Your Customers Measure You

Clarabridge

Schlee claimed that he could almost predict sales on body language alone. Conventionally though, business tend towards customer satisfaction or Net Promoter Scores. I am not thinking in terms of customer effort score or satisfaction. In 2009 as social media took hold, a new category emerged: “A person like yourself”.