Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

Second to None

MARCH 22, 2019

Gen Zers, those born roughly from 1995-2010, are beginning to trickle into the workforce and become routine contributors in the economy. Utilizing a social media influencer’s pull is just as much about increasing brand recognition as it is about increasing sales. 1, 7] [link]. 2,4] [link]. 3,5] [link]. [6]

Connections 75

Connections Brands 2008 Social Media 75

Second to None

MARCH 22, 2019

Gen Zers, those born roughly from 1995-2010, are beginning to trickle into the workforce and become routine contributors in the economy. Utilizing a social media influencer’s pull is just as much about increasing brand recognition as it is about increasing sales. 1, 7] [link]. 2,4] [link]. 3,5] [link]. [6]

Connections 63

Connections Brands 2008 Social Media 63

LiveChat

APRIL 10, 2017

It’s also less time-consuming, and actually much more profitable. As your company begins to take on more and more customers, it’s essential that you keep track of where each individual consumer is in their personal customer journey and life cycle. Sure, companies might have had an 800-number consumer could call.

Customer Retention 28

Customer Retention Loyalty Programs Customers Social Media 28

Kustomer

NOVEMBER 25, 2021

So, the article you’re referring to, we wrote this article back in 2010. And I think we kind of, at one point we just felt like we had enough for a book, and we pulled up and published the book, but the HBR article in 2010 was called Stop Trying to Delight Your Customers. So, it’s easy to consume.

Customer Service 98

Customer Service Customers 2010 Net Promoter Score 98

Kustomer

MARCH 12, 2020

Back in 2010 Matt Dixon wrote an article titled “Stop Trying to Delight Your Customers”, that went against all of the strategies companies currently use to create a positive customer experience and motivate meaningful interactions. If the current strategies used to delight customers are flawed, what strategies work to create customer loyalty?

2010 52

2010 Customers Multi-Channel Net Promoter Score 52

Retently

NOVEMBER 21, 2018

The idea was straightforward – Apple asked users to share photos they took with their iPhones on social media, using a designated hashtag. To do that, they started the Cisco Champions program , a community initiative that encouraged said advocates to talk about Cisco’s brand across their networks and social media channels.

Marketing 120

Marketing Social Media Events Net Promoter Score 120