Remove 2010 Remove Loyalty Remove Loyalty Programs Remove Technology
article thumbnail

McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

article thumbnail

Avoid This Customer Service Mistake with Matt Dixon

Kustomer

When agents are equipped with the right CRM and other data structuring tools they will be able to drive more success and loyalty. I mean, I really look at this as kind of studying a lot of the concepts we brought forth, in Challenger and Effortless but using modern technology and the whole new data set. Is Customer Delight Expensive?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Retention Tactics to Keep Customers Coming Back

LiveChat

Socialgraphic data : Information related to how customers behave and interact using social technologies. And it most likely goes a long way toward generating loyalty among its customers. Of course, we can’t forget the importance of loyalty programs. Using a Customer Relationship Management System.

article thumbnail

Podcast: Stop Trying to Delight Your Customers with Matt Dixon

Kustomer

Back in 2010 Matt Dixon wrote an article titled “Stop Trying to Delight Your Customers”, that went against all of the strategies companies currently use to create a positive customer experience and motivate meaningful interactions. If the current strategies used to delight customers are flawed, what strategies work to create customer loyalty?

2010 52
article thumbnail

6 Examples of Advocacy Marketing Strategies Used by Top Companies

Retently

Sometimes, it pays off to find out exactly which of your clients are customer advocates so that you can engage with them to drive more brand loyalty and attract new clients to boost long-term ROI. But back in 2010, the company – while quite big – was still working on building its brand to make it more popular.

Marketing 120
article thumbnail

Evolution of Customer Success: Past, Present, and Future

SmartKarrot

1995 – 2000: The Rise of Customer-Centric Business Outlook 2000 – 2005: Customer Relationship Management and Marketing Automation Platforms 2005 – 2010: Automation and Marketing plugs in Engagement and Sales. Role of Technology Intelligence, Automation, and Smart Approaches Imbibing CS and CX tools. Role of Technology.

article thumbnail

Why headless loyalty is better for customer engagement

Currency Alliance

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. The loyalty industry still operates mostly on tightly-integrated legacy technology platforms, in which changes are slow and expensive.

Loyalty 59