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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

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Why headless loyalty is better for customer engagement

Currency Alliance

Most loyalty marketers aren’t thinking of headless loyalty platforms yet, but they should be, because headless loyalty and headless commerce are the future of technology for consumer brands. Until around 2010, they were fairly monolithic systems where the front-end website was tightly integrated into backend servers.

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6 Examples of Advocacy Marketing Strategies Used by Top Companies

Retently

Examples of the program’s engagement included having influencers write articles on Cisco’s blog, participate in #CiscoChat on Twitter, take part in the company’s weekly podcasts where they get to interview Cisco’s experts, and show up in the brand’s Engineers Unplugged video series. And, of course, reward and acknowledge their contributions.

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Avoid This Customer Service Mistake with Matt Dixon

Kustomer

I mean, I really look at this as kind of studying a lot of the concepts we brought forth, in Challenger and Effortless but using modern technology and the whole new data set. So, the article you’re referring to, we wrote this article back in 2010. I mean that was 2010 you said was that came out a couple of years later.

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Podcast: Stop Trying to Delight Your Customers with Matt Dixon

Kustomer

Back in 2010 Matt Dixon wrote an article titled “Stop Trying to Delight Your Customers”, that went against all of the strategies companies currently use to create a positive customer experience and motivate meaningful interactions. So, the article you’re referring to, we wrote this article back in 2010. Gabe Larsen: (03:57).

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Customer Retention Tactics to Keep Customers Coming Back

LiveChat

Socialgraphic data : Information related to how customers behave and interact using social technologies. Of course, we can’t forget the importance of loyalty programs. Along with the aforementioned loyalty programs, referral programs can also drive customer loyalty.

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Evolution of Customer Success: Past, Present, and Future

SmartKarrot

1995 – 2000: The Rise of Customer-Centric Business Outlook 2000 – 2005: Customer Relationship Management and Marketing Automation Platforms 2005 – 2010: Automation and Marketing plugs in Engagement and Sales. Role of Technology Intelligence, Automation, and Smart Approaches Imbibing CS and CX tools. Role of Technology.