Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Service Untitled

FEBRUARY 6, 2013

If all goes well during a purchase or service, chances are the tweets, emails, and text message applications so readily available have helped to engage our customers with loyalty programs, discounts, rewards, and product information. How to improve customer service in the digital world Wachovia turned into Wells Fargo in March 2011.

Customer Service 83

Customer Service 2005 Social Media 2011 83

Currency Alliance

APRIL 23, 2019

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40

Loyalty Marketing Loyalty Programs 2011 40

ProProfs Chat

JULY 30, 2021

McDonalds saw an increase in sales of 5.5% What we’re seeing is that a broad base investment in our people, restaurants and menu improvements all communicate a business on the move and heading in a direction our customers want us to.”. That resulted in Netflix’s subscriber base increasing to a whopping 23 million by 2011.

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

SmartKarrot

SEPTEMBER 3, 2021

Most brands ensure their customers stay in the know via emailers or regular communication; they often bring them back to the brand via loyalty plans, exclusive offers, etc. As a brand, your communication is always active in retention marketing because your goal is to make the customers purchase and actively engage with your product.

Marketing 10

Marketing Loyalty Programs Banking Customer Retention 10

ShepHyken

MARCH 31, 2018

It blurs the lines between customer service, marketing, and even sales. According to Bain and Company, research from 2011 indicates that when brands engage or respond to customer requests over social media, those customers spend 20-40% more on average. Social Proof. It doesn’t have to be expensive. It’s in the cloud or cyberspace.

Social Media 87

Social Media Customer Service Marketing Airlines 87

SurveySensum

SEPTEMBER 8, 2023

Between 2007 and 2011, Apple’s NPS soared from 58% to an impressive 72%. Engage with them through personalized communication, and exclusive offers to show your appreciation for their loyalty. Create Advocacy Programs: Develop structured advocacy programs that incentivize promoters to spread the word about your brand.

NPS 52

NPS ROI Social Media Banking 52