West Monroe

JULY 24, 2017

Sources: Kosinski et al 2013, Chittaranjan et al 2011, Epp at al 2011. Consumer segmentation was largely limited to characteristics such as age group, relationship category, and gender – categories so broad and vague as to be relatively meaningless. Today’s companies seek to collect as much customer data as possible.

Marketing 51

Marketing 2011 Advertising Seminar 51

Amity

JUNE 8, 2016

However, one tricky thing about those relationships was that unless carefully managed, any price increase or change to business terms felt like a betrayal to them. Remember how Netflix lost over 800,000 subscribers in a few months when they suddenly raised prices back in 2011? Major failure in customer expectations management!

Customer Relationships 67

Customer Relationships 2011 Customer Journey Mapping B2C 67

LiveChat

OCTOBER 19, 2015

You might not remember, but back then, in 2011, the company decided to go green. All those donation-with-purchase actions we can see on every corner. All these companies shouting: “pick me, pick me, I donate to charity! Like, for example, Coke. The cause they have chosen was painfully obvious. One would say that the cause was noble.

Marketing 75

Marketing 2011 Advertising 2012 75

Storyminers

JULY 6, 2020

He is currently focused on two areas: The impact of the digital customer experience disruption, the next wave of emergent customer engagement channels, and the value of unstructured VOC data in understanding customer behavior and demand generation. Flavio is the VP of Operations and Customer Support at DigiCert, Inc.,

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Storyminers

JULY 6, 2020

He is currently focused on two areas: The impact of the digital customer experience disruption, the next wave of emergent customer engagement channels, and the value of unstructured VOC data in understanding customer behavior and demand generation. Flavio is the VP of Operations and Customer Support at DigiCert, Inc.,

Customer Service 52

Customer Service Customer Experience Magazine Books 52

SurveySensum

JULY 14, 2020

Colin is an accomplished Speaker, a renowned Best-Selling Author, and a Co-Host of a successful podcast, The Intuitive Customer. Rudy Dalimunthe – VP of CX at Tokopedia, Ex Indosat – XL Axiata – Ernst & Young, CX & Customer Engagement Professional. LinkedIn : [link]. Website : [link]. LinkedIn : [link].

2020 132

2020 Customer Experience Magazine Consulting 132

SmartKarrot

JANUARY 18, 2022

The real-time data provided by VTION provides valuable insights that help marketers and advertisers understand customer behaviors. Found by Girish Mathrubootham and Shan Krishnasam in 2010, Freshworks specializes in providing SaaS customer engagement solutions to businesses of all sizes. Freshworks. CloudCherry.

2011 11

2011 E Commerce E-support 2008 11