ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case
Natalie Petouhof
SEPTEMBER 1, 2016
Customer care extends far beyond the traditional call center. By engaging and listening, they can retain them as customers and increase the amount and frequency of purchases over a longer period of time. iii] “#McDStories: When a Hashtag Becomes a Bashtag”, Kashmir Hill, Forbes, January 24, 2012, [link]. [iv]
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