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Improving Your E-Commerce Customer Service to Meet Today’s Consumer Expectations

Joe Rawlinson

Use social media channels to keep in touch with your customers and stay engaged. Deliver a Satisfying Omni-Channel Experience. Customers also crave a more satisfying omni-channel shopping experience, IBM’s study found. Live chat is another technology you can use to improve customer experience.

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QR Code Marketing for Mobile First Brands 

Optimove

A frictionless user experience. Coca-Cola set a prime example back in 2012 when consumers were relatively new to QR scanning. Scanning the codes unlocked an augmented reality experience, engaging customers with interactive games and exclusive content, fostering a memorable and engaging brand experience. The result?

Brands 52
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So how did customer service perform in 2015?

Eptica

Three of the five industries that showed improvements were internet-based – ecommerce, social media and online travel – indicating that consumers are embracing the online channel for its convenience, efficiency and price. In store 40% were unhappy with the service they received.

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