Remove 2014 Remove CEM Remove Consumers Remove Customer Experience Management
article thumbnail

5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

There is sometimes a misconception that customer churn doesn’t represent much business, but this isn’t true. JD Power and Associates reported that the annual premiums paid by customers that switch insurance providers amount to $7.6 Your existing customers are far easier to upsell. 26 August 2014. < 26 August 2014. <

article thumbnail

7 Signs of Decline for the CX Movement in 2015

Beyond Philosophy

Customer Experience continued to be a dominant business issue throughout the world in 2014. They are all working to improve their Customer Experience. I can say with confidence the Customer Experience concept is now a worldwide phenomenon. Customers deserve better.

2015 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Music: A Marketing Tool

Beyond Philosophy

16 December 2014. < 16 December 2014. < Sources: “Music and Memory: 5 Awesome New Psychological Studies.” www.spring.org.uk. < [link] > Mohana, Malini. Music & How it Impacts Your Brain, Emotions.” Psychcentral.com. < [link]. Title: The post Music: A Marketing Tool appeared first on Beyond Philosophy.

Marketing 166
article thumbnail

Why I Suffered Through A Website Redesign (and You Should, too!)

Beyond Philosophy

The end of 2014 was really busy. Blogs Digital Experience CEM CEO consumer behaviour Customer Analysis Customer Behaviour customer experience management digital experience Emotional Experience Market Research' appeared first on Beyond Philosophy.

CEM 152
article thumbnail

Subconscious Clues That Call People to Action

Beyond Philosophy

Dobrev asserts that most consumers say they want more choices, but they really want just enough choices. Like the famous discerning fictional heroine Goldilocks, consumers want an amount of choices that is just right. What about Call to Action in the Retail Experience? 4 September 2014. < They don’t. Contentverve.com.

CEM 121
article thumbnail

How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

Both psychologists and economists agree that too many choices can paralyze consumers so they can’t make a choice at all. The circle of choice, or needing to have many choices available but not too many to create confusion and buyer’s remorse for their Customers, creates a paradox for many organizations in their Customer Experience design.

CEM 113
article thumbnail

Five Proven Ways to Increase Your ROI, By the #1 Attraction on Trip Advisor

Beyond Philosophy

1 Attraction ” on Thursday, October 30th, 2014. Downie, who I enjoy working with for many reasons, has an analogy he uses to describe his approach to improving Customer Experience: You have to gain these life experiences. 1 Attraction” on Thursday, October 30th, 2014. I couldn’t agree more.

ROI 74