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Don’t Do Digital Transformation, Design It

Storyminers

This post first appeared in CMO Australia in late 2017. Too many organisations are “doing” before “designing” when it comes to digital transformation and customer experience. That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein. Related Content.

Culture 59
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Why You Need To Design CX Change, Not Just Do It

Storyminers

This post first appeared in CMO Australia in late 2017. Too many organisations are “doing” before “designing” when it comes to digital and customer transformation, and not going deep enough into insights analysis and cultural change. Yet for Wittenstein, there’s nowhere near enough change by design going on.

Culture 45
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Don’t Do Digital Transformation, Design It

Storyminers

This post first appeared in CMO Australia in late 2017. Too many organisations are “doing” before “designing” when it comes to digital transformation and customer experience. That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein. Related Content.

Culture 40
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From Journey Map to Experience

CX Journey

It appeared in their November 28, 2017, issue. Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? Those are marketing tools and are too high level for customer experience design.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He is an author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution and a creator of a customer service training program, Customer Focus , aiming to help clients build a customer service culture and loyalty mindset.

2020 132
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CX Lessons from 2016: 31 Customer Experience Pros Share Their Plans for 2017

Bold360

What exactly are the takeaways making the biggest impact on customer experience initiatives as companies look to 2017, and how can CX pros and business leaders move their companies forward in the digital, always-on, always-connected, omni-channel landscape? Meet Our Panel of Customer Experience Pros: Daisy Jing.

2016 111
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The Guide to Building Your Customer Experience Technology Stack

Chattermill

A report from June 2017 ([link] by Forrester mentions that Redshift has over 5,000 deployments with plenty of success stories (link). Then, that new definition of CX can be applied to your business’ problems and used to create customer-focused changes that deliver better outcomes.