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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby). Start with the audience experience: 1. Create a seamless omnichannel experience.

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Stop the Condescending Second Guessing. Trust that Customers Know What They Want.

ERDM

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” So how do marketers step up and deliver? This means trusting that customers know what they want.

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Recreating Dealer Magic in an Omnichannel World

Thunderhead

While OEM websites now represent the “biggest single influence to purchase decision” *, dealers continue to play a critical role in the sale experience – according to Auto Trader’s Car Buyers Report 2017, 67% of buyers visited dealerships. The post Recreating Dealer Magic in an Omnichannel World appeared first on Thunderhead.

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5 breakthrough in-store experiences (and the employees behind them)

Qualtrics

Oasis – merging online and in-store fashion retail. UK fashion chain Oasis has gone far beyond the ‘iPads-in-stores’ trope and has delivered deep digital integration of instore and online experiences. Widely praised for their “all-rounder” approach to omnichannel experience design, Oasis has reaped rewards in the form of a 6.5%

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