Currency Alliance

JUNE 16, 2020

In any case, I think the vast majority of practitioners will be as excited as I am, to think what this wave of innovation means for consumers: more brands finding cleverer, more meaningful ways to create compelling customer value. So the initiative offers meaningful utility to many customers. A disloyal generation?

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Magazine Loyalty Innovation 2020 52

Oracle

APRIL 8, 2021

The Markie Awards program recognizes excellence in marketing, sales, service, and commerce. Nominations are due April 16 – don’t miss your chance to be recognized for your great customer experience efforts during 2020. Loyalty programs are more popular than ever. Disney goes deep on customer insight.

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Loyalty Programs Loyalty Customer Relationships Rewards Programs 52

Currency Alliance

OCTOBER 12, 2021

But it doesn’t have to be difficult; when brands and customers work together to co-create value in a loyalty ecosystem, they can point each other towards the right partnerships. In a loyalty partnership, partners provide forms of value for each other’s customers, that they couldn’t create on their own. The value can be immediate.

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Loyalty Loyalty Programs Airlines Travel 59

PK

MAY 12, 2020

In order to earn points on their purchases, members must pay using the mobile app, which simplifies the payment process, provides members with exclusive offers and allows ordering ahead at any location – all of which encourage customers to engage with the brand and return to Starbucks. As a result, Starbucks ended Q1 fiscal year 2020 with 18.9

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Loyalty Loyalty Programs Apparel Rewards Programs 52

Currency Alliance

FEBRUARY 26, 2019

The future represents much more collaboration among brands to serve common customers more effectively. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. altering customer behaviour to support corporate objectives, without upsetting people.

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Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Your program also needs ‘burn’ partners.

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