2020 Innovation Omnichannel Rewards Programs 
Currency Alliance
NOVEMBER 14, 2019
The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. as some of the major causes.
Strativity
APRIL 27, 2023
This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. By the end of 2020 it was estimated that approximately 110,000 U.S. restaurants closed either permanently or long-term.
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SmartKarrot
NOVEMBER 2, 2020
Customer retention is very challenging for businesses especially in 2020. Here’s what Rand Fishkin shares when asked : Hubspot has a great resource: [link] — Rand Fishkin (@randfish) June 11, 2020. Hung Nguyen leads content marketing efforts for Smallpdf , an innovative document management platform, based in Switzerland.
Strativity
APRIL 27, 2023
By the end of 2020 it was estimated that approximately 110,000 U.S. Material works with some of the largest and most innovative restaurant brands. This puts pressure on restaurants with diluted or outdated value propositions, impersonal customer relationships, and stale rewards programs. james.lanyon@materialplus.io
Currency Alliance
FEBRUARY 26, 2019
Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program.
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