B2B Customer Engagement Loyalty Programs Multi-Channel 
BirdEye
NOVEMBER 20, 2023
We’re living in an era of customer engagement, where every delighted client can become your best marketer. This strategy transforms satisfied customers into brand champions who actively refer new business. It also offers segmentation tools that provide personalized customer experiences.
SurveySparrow
FEBRUARY 22, 2024
It stands out in this arena by offering a versatile platform for creating engaging and interactive surveys. Multi-Channel Feedback Collection Reach out to customers across multiple channels with SurveySparrow’s multi-channel feedback collection feature. They are as follows.
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Currency Alliance
DECEMBER 4, 2023
Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.
Currency Alliance
DECEMBER 11, 2023
For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. This workload can now be greatly reduced.
Currency Alliance
DECEMBER 20, 2022
So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable. This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. embedding loyalty mechanics across the business.
Currency Alliance
JUNE 16, 2020
While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.
Pointillist
MAY 23, 2018
Journey discovery is a quantitative approach to customer journey analytics where customer behavior data is analyzed across touchpoints and over time to uncover meaningful behavioral segments and the paths they take to achieve a specific goal—what Forrester calls the ‘bottom up approach’ to customer journey analytics.
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