B2C Customer Centricity Omnichannel Voice of Customer 
Second to None
APRIL 12, 2019
In order to reach the customer in that manner, you must know them to their core. Customer data is the foundation of a successful customer-centric model. Customer data allows for a personalized experience that speaks to the customer’s expectations and emotions. Create an Omnichannel Experience.
Lumoa
FEBRUARY 6, 2018
Short termism is mostly the result of a product-centric and “numbers focused” culture, which inevitably results in a “race to the bottom”. Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs.
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Lumoa
FEBRUARY 9, 2023
The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. The situation when B2B CX was very distant from B2C CX has been rapidly changing.
Lumoa
OCTOBER 31, 2018
Our guests have multiple years of experience in managing and consulting customer experience management in global companies and now lead their own businesses helping companies make customers happier. Some hints: big data, omnichannel, personalisation, AI and organizational culture. Let’s think in customer touchpoints instead.
Second to None
APRIL 18, 2019
Building Trust with the Customer. Trust is key in any B2C customer relationship. Traffic from social media influencers can only take you so far unless you have the product and customer experience that further drives loyalty and transactions. [1] Though, the ways of gaining trust has evolved over the years as well.
Lumoa
MARCH 20, 2018
From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. The situation when B2B CX was very distant from B2C CX has been rapidly changing.
Lumoa
MARCH 20, 2018
From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. The situation when B2B CX was very distant from B2C CX has been rapidly changing.
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