How the best Customer Experience Brands balance Technology with Humanity: MIT Tech Review
CloudCherry
JULY 25, 2018
60% of Iconic firms believe they have the right mix of automated and live support channels, while only 26% of poor performers feel the same. Iconic firms often deploy “next-generation self-service, loyalty program management, and ‘voice of the customer’ survey analytics.”. Focus on customer satisfaction over efficiency.
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