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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. My Comment: I’ve been studying how different brands are creating successful loyalty programs.

2024 69
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How the best Customer Experience Brands balance Technology with Humanity: MIT Tech Review

CloudCherry

60% of Iconic firms believe they have the right mix of automated and live support channels, while only 26% of poor performers feel the same. Iconic firms often deploy “next-generation self-service, loyalty program management, and ‘voice of the customer’ survey analytics.”. They’ve mastered omnichannel support.

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POV: Where Is The New Growth For Restaurants? Your 6-Step Strategy

Strativity

Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. It’s hard to underscore the franchise value concept enough. McKinsey and Co. sean.eidson@materialplus.io

2022 52
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Your Ultimate Guide to Brand Perception

ProProfs Chat

Consider these crucial statistics: Accenture survey shows that 66% of customers value transparency as one of the most attractive qualities in a brand. Stackla research brings forth the fact that 86% of customers look out for brand authenticity before they support a brand. b) E-Commerce Industry – AMAZON.

Brands 111
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Where is the new growth for restaurants?

Strativity

Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. It’s hard to underscore the franchise value concept enough. McKinsey and Co. sean.eidson@materialplus.io

2022 52