BlueOcean

DECEMBER 13, 2022

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Retently

APRIL 5, 2024

Retailers who understand and strategically use an omnichannel approach are more likely to build strong, lasting relationships with their customers. Enhancing the In-Store Journey A customer’s journey within a store is like a combo of senses and choices carefully designed to create a lasting impression of your brand. The result?

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Decathlon, a renowned sporting goods retailer, excels in this area. The same goes for the brand’s online store. But how to do that?

Retail 52

Retail Customer Experience Sports Customers 52

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Decathlon, a renowned sporting goods retailer, excels in this area. The same goes for the brand’s online store. But how to do that?

Retail 52

Retail Customer Experience Sports Customers 52

Lumoa

JUNE 26, 2023

But with an omnichannel marketing strategy, these numbers are quite achievable. In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. But first, you need to understand what an omnichannel customer experience is.

Omnichannel 83

Omnichannel Customer Experience Net Promoter Score Social Media 83

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40