Remove Brands Remove Omnichannel Remove Social Media Remove White Paper
article thumbnail

What Does ‘Omnichannel Customer Engagement’ Mean?

Comm100

There aren’t many concepts that in the space of ten years have transformed from an unknown theory to an essential strategy that almost no brand can succeed without. We are of course, referring to what people are calling ‘omnichannel’. for companies with weak omnichannel strategies. . Omnipresent . Omnipresent . Here’s how: .

article thumbnail

2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know

Comm100

It seems like just yesterday that the customer service industry began transitioning from a multichannel to an omnichannel mindset. They were sold on the idea of omnichannel engagement, but their operations didn’t back it up — what use are all the channels in the world if your customer’s story and data are kept in silos?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know

Comm100

It seems like just yesterday that the customer service industry began transitioning from a multichannel to an omnichannel mindset. They were sold on the idea of omnichannel engagement, but their operations didn’t back it up — what use are all the channels in the world if your customer’s story and data are kept in silos?

article thumbnail

2022 is the Year of Digital Customer Experience Excellence – Here’s Why

Comm100

In a 2021 Harvard Business Review white paper on customer experience , eight executives from a variety of organizations and industries provided their definition for what CX is, and how it’s measured. To achieve digital CX excellence, support must include the following: Omnichannel .

2022 91
article thumbnail

4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

Whether you’re new to digital omnichannel or your company is already deep into digital transformation for customer service, it’s always important to check the health of your digital customer journey. Here are four elements to consider, plus some customer service best-practices to make the most of them: Social media vs. SEO reach.

article thumbnail

You Need a Jointly Owned Social Media Customer Service Strategy ASAP – Here’s Why

Comm100

Once you decide to engage in social media customer service, the next step is coming up with an effective strategy for implementing it. You know the “what” and they “why” of social media support, but who within your company should be the one to own this new platform? Introduction. Should it be customer service?

article thumbnail

4 Ways to Get Rid of Painful CX Silos

Comm100

When customer touchpoints across different channels are not in sync, customers can get inconsistent information – particularly over email, live chat, and social media. If one agent is responding to support tickets and another is responding to social messages, do they know they just got the same query from the same person?