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Whitepaper: The Five Core Pillars for Your CEM Strategy

Responsetek

Customer Experience Management (CEM) is a methodology of measuring business performance based on the voice of the customer at all touch points in order to drive continuous customer-focused improvements. FIVE CRITICAL PILLARS FOR DESIGNING AN EFFECTIVE CEM PROGRAM. INTRODUCTION. Goal Settings on All Levels.

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Subconscious Clues That Call People to Action

Beyond Philosophy

Helping your Customers make a decision is an important element in your Customer Experience design. All channels for your Customers make up your Customer Experience, including websites. What about Call to Action in the Retail Experience? The Moral Dilemma: Collecting Data on Customer Behavior.

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3 Steps to Becoming #1 on Trip Advisor

Beyond Philosophy

In doing so, the Royal Yacht Britannia team has thought through every aspect of the visit to create an excellent Customer Experience. Downie explained that this was the result of recognising that Customer Service is only the final action in what has to be a much more strategic focus on the whole Customer Experience. “If

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Where Is Gamification Going? Some ‘New Rules’; Or, Stated Another Way….

Beyond Philosophy

Combine both offline and online experiences, where virtual and in-person activities can be worked into gaming. . – Overcome short attention spans by enabling consumers to quickly move from stage to stage in games. Offer opportunities for sharing, such as informal communication about a preferred product or service.

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3 Ways to Use Mobile To Your Advantage

Beyond Philosophy

If you are separating the online channel from the brick and mortar channel, or the mobile online experience from the mobile app, you are missing the advantage of having a consistent experience. Mobile Experience: Harness the Power of Your Mobile Channel to Increase Traffic in Retail Stores. Meld the Worlds.

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How NLP, ML and Deep Learning Can Transform Your CX Strategy

Chattermill

Customer Experience. The post aims to give the reader a gentle overview of NLP, ML and Deep Learning and make the connection of how it can be applied in the context of customer experience and support. How NLP, ML and Deep Learning Can Transform Your CX Strategy. by Sam Frampton. on 5 Nov 2018. Deep Learning.