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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

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How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81

Customer Bliss

In my conversation with Isabella Lau , who has held the hybrid role of both CMO & CCO at Manulife Hong Kong for over 7 years, we discuss this emerging expanded role, how Isabella is driving both brand, operational, and cultural leadership – and why her unique background in both operations and marketing prepared her for success.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

She is an internationally recognized Customer Experience Thought Leader, Coach, Keynote Speaker, and Author of ‘Customer Understanding: Three Ways to Put the “Customer” in Customer Experience’ (and at the Heart of Your Business). She is now Chief Customer Officer at ClearAction Continuum.

2020 132
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Top 20 Customer Service Experts to Follow on Twitter Right Now

Comm100

Through the eyes of Nasser, the areas of leadership, people skills, teamwork, gender equality, and customer service blend into a masterful understanding of corporate culture and the customer experience. She is an expert on customer-centric leadership, and an active tweeter. Flavio Martins. flavmartins. Kate Leggett.

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2020 Customer Experience: 20 Wishes

ClearAction

Customer experience is customers’ realities compared to their expectations. 2) Update Your Customer Experience Management Definition. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. 20) Manage CX as a Flow.

2020 120
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Two Challenges of Customer Experience and Its Executive Buy-In

CSM Magazine

Challenge 1: Who should govern customer experience management? Who should own customer experience? Who should be accountable for managing it? Who should drive customer experience initiatives and be the advocate of a customer-centered culture within the company? The simple answer is – everyone.

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Serious About Customer Success? Your CRM is Not Enough!

ChurnZero

Now more than ever Customer Success is essential to the long-term success of your entire organization. A relationship-focused approach to client management is a must. . Customer Relationship Management systems (CRMs) have changed the game when it comes to how companies know and track their customers.