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Customer retention in the telecom industry – new thinking

TechSee

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs. Enhancing customer retention in the telecom industry.

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Marketing predictions CMOs need to consider in 2018

Alida

This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered. But Forrester says marketers need a deeper understanding of how consumers are interacting with brands with mobile devices, including the role of voice activation. CX goes mobile.

2018 0
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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom. Briefly, here’s why.

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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom. Briefly, here’s why.

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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

I am a member of their loyalty program, so they greet me, give me a room, and the first thing I do when I get into my room is get on the internet. This is a motivated, service-led company, and they are striving to make the experiences easy for their consumers. What do you hear from customers about proactive service?

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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

I am a member of their loyalty program, so they greet me, give me a room, and the first thing I do when I get into my room is get on the internet. This is a motivated, service-led company, and they are striving to make the experiences easy for their consumers. What do you hear from customers about proactive service?