Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. Hybrid points programs.

Magazine 52

Magazine Loyalty Innovation 2020 52

CSM Magazine

JANUARY 9, 2023

Personalizing customer support helps to meet consumer expectations and boost repeat sales. Measuring Customer Satisfaction. The scores can help an organization plan its training or rewards programs. Measuring customer satisfaction regularly will give you an idea of what you need to improve. Conclusion.

Customer Relationship Management 93

Customer Relationship Management Customer Relationships Management Rewards Programs 93

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

West Monroe

JULY 24, 2017

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. CRMs enable businesses to track and measure each and every interaction, whether in person or online.

Marketing 51

Marketing 2011 Advertising Seminar 51

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Do we measure success and failure?

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

CSM Magazine

FEBRUARY 22, 2023

Personalize the Experience : Today’s consumers expect more than just good products and services; they also want personalized interactions. Whenever possible think about using rewards programs, dynamic content, targeted emails and thank-you pages. Measure and Optimize : Measure key performance metrics aligned with CX goals (i.e.

Customer Experience 52

Customer Experience Rewards Programs Omnichannel Touchpoint 52