Culture Customer Confidence Customer Focused Magazine 
ShepHyken
MAY 7, 2018
An easy return policy creates customer confidence and trust in the brand. The Humanoid Touch: How AI is Changing Customer Experience by Deb Miller. Take Your Company’s Customer Experience Efforts to the Community by Adrian Speyer. This article says exactly that and supports the ideas with some good stats.
Middlesex Consulting
DECEMBER 27, 2015
However for these services to be enduring and profitable, they must also develop and even change their people as they evolve to a services centric culture. Staff need to have the knowledge and language that gives their customers confidence that they understand their needs and can provide robust solutions.
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