Aesthetics: Why this is a vital part of your experience today
Beyond Philosophy
SEPTEMBER 12, 2020
It turns out, customers care a lot about how things look, and it influences their buying (and box-keeping) behavior. This episode of The Intuitive Customer explores the research of Claudia Townsend, associate professor of marketing at the University of Miami at the Miami Herbert Business School. So do many of you, I would guess.
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