Alida

JUNE 15, 2017

Tune into the C-suite, and you’ll hear different beliefs and drivers for being customer-centric: It’s about our moral obligation to treat customers as we want to be treated. It’s about loyalty economics: we can reduce churn and improve lifetime customer value.

Customer Experience 157

Customer Experience Lifetime Customer Customer Centricity Leadership 157

Optimove

FEBRUARY 8, 2024

But whether it is “free money” in iGaming or “40% off on your first order” in retail sales, marketers need to admit that despite increased sales, they are training customers to only buy at deep discounts in perpetuity, helping form unhealthy customer expectations. It works in the beginning to lure in consumers.

Marketing 52

Marketing Omnichannel Download Sports 52

Totango

FEBRUARY 7, 2019

With a focus on lifetime customer success rather than on quick revenue raising, you can turn your renewal process into a celebration of an ongoing partnership. It’s a customer-centered approach that reflects the broader economy we currently operate under, one where the customer expects individualized treatment.

Customer Retention 81

Customer Retention Lifetime Customer Customers Engagement 81

CustomerSuccessBox

OCTOBER 21, 2021

Just having an expert acquisition and sales team doesn’t cut it anymore if you are bleeding churn. Likewise, your customers expect a steady stream of value and not just a one-time and off thing. Your aim should be to keep your customers forever. Additional Resource: Customer Health Scoring.

Customer Success 52

Customer Success B2B Customers Metrics 52

Optimove

NOVEMBER 14, 2019

Arc’s offering allows brands to nudge the shopper down the path to purchase by creating contextually relevant omni-channel content, engagements and experiences that extend the reach and impact of physical and digital activations to drive sales and post-transaction loyalty.

Multi-Channel 40

Multi-Channel 2008 E Commerce Sports 40

SmartKarrot

JUNE 27, 2022

Although convincing new leads to purchase products and services that do not necessarily serve their needs may seem more profitable to customer success teams attempting to increase immediate revenue, it may significantly reduce customer retention rates and consequent lifetime customer value as their key requirements are ultimately not being met.

Customer Success 10

Customer Success Advertising Lifetime Customer Customer Relationships 10

Totango

OCTOBER 8, 2019

It is important to focus on the future because that’s where the bulk of lifetime customer value lies, for both you and your customer. The dominant subscription model spreads recurring revenue out over years of renewal rather than concentrating it on a single sales event. Look Toward the Future.

Customer Success 60

Customer Success Lifetime Customer Metrics Touchpoint 60