ijgolding

JUNE 9, 2015

If you have followed my writing for a while, you will be very much aware that I am very proud and passionate Customer Experience Professional (CXP). One of a growing number of ‘specialists’ in the newly recognised professional field, this group of skilled, experienced practitioners is growing in number on a weekly basis.

Customer Experience Professionals 119

Customer Experience Professionals Leadership Customer Experience Customer Centricity 119

Beyond Philosophy

FEBRUARY 10, 2020

Treating your customers well and giving them what they want is at the heart of every sales manager’s action and marketing department’s message. . However, business is also all about return on investment (ROI). When a company invests $1, they want to make at least $2 back for their trouble.

2020 172

2020 Hospitality Return on Investment Telecommunications 172

CX Journey

JULY 5, 2016

As you know by now, I'm no stranger to advocating for - and writing about - ROI and building the business case for you employee and customer experience improvements. The implications of investing in both the employee experience and the customer experience are measurable against the bottom line.

Customer Experience 47

Customer Experience ROI Return on Investment Customer Experience Professionals 47

Confirmit

JUNE 7, 2017

What remains less common is the elusive linkage to the bottom line - companies who’ve got cold, hard financial data about their program. The ability to prove Return on Investment from a VoC program is still something that only a handful of companies achieve, and many (if not all) are struggling to deliver.

Return on Investment 40

Return on Investment ROI Financial 2017 40

ClearAction

OCTOBER 2, 2017

Customer Experience Professionals’ Essential Toolkit optimizecx. Customer experience tools are just as important to success as a carpenter’s tools are. Likewise, customer experience professionals need to master basic customer experience tools to get the job done.

Customer Experience Professionals 78

Customer Experience Professionals Customer Experience Customer Journey Mapping Presentation 78

Pointillist

JUNE 5, 2019

Organizations Struggle to Quantify the Business Impact of Customer Experience “Experience-led brands understand that intentional experience design is about serving the organization and the customer. It is also about changing customer and employee behavior to drive financial impact.

Customer Journey 89

Customer Journey Measurement Management NPS 89