Customer Insights Hospitality Measurement Rewards Programs 
delighted
OCTOBER 22, 2019
The value of a strong Net Promoter Score (NPS) is that it can indicate if your business is delivering on the promises that it’s making to customers. In this blog, we’ll examine 4 real-world examples of companies using NPS to gain insight into their businesses. But first, let’s take a quick look at how NPS is measured.
Currency Alliance
JUNE 16, 2020
Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints.
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Currency Alliance
FEBRUARY 26, 2019
You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term). Of equal importance are the resources to measure results. The future represents much more collaboration among brands to serve common customers more effectively.
SuiteCX
JANUARY 19, 2015
Just the right amount of measurement and reporDng • Dashboards should provide a common framework and discipline for your global enterprise and should display business results, customer impera2ves and marke2ng effec2veness metrics 10 Company Challenge Approach Results Client’s membership was not growing, especially in the the 50-‐60 segment.
Currency Alliance
MARCH 21, 2019
More agile, affordable, and powerful loyalty platforms are now top priority for brands as they seek to build the richest customer insight, and enable differentiation in an increasingly crowded loyalty landscape – where gaining customer attention will be a major bottleneck.
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