Customer Insights Hospitality Metrics Rewards Programs 
delighted
OCTOBER 22, 2019
The team decided to use NPS as one of their key metrics for measuring exactly how a customer felt about their Bonobos experience and whether or not the customer would be willing to refer Bonobos to friends or family. This high NPS score has been achieved by using the feedback collected to quickly address customer problems.
Currency Alliance
FEBRUARY 26, 2019
Given how sceptical some executives and boards have become about the soft benefits derived from the loyalty program, you are going to need to show evidence of contributions to the bottom line. Vanity metrics, such as total membership, are no longer an indicator of success. The customer feels the benefit of the reward.
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SuiteCX
JANUARY 19, 2015
Just the right amount of measurement and reporDng • Dashboards should provide a common framework and discipline for your global enterprise and should display business results, customer impera2ves and marke2ng effec2veness metrics 10 Company Challenge Approach Results Client’s membership was not growing, especially in the the 50-‐60 segment.
Currency Alliance
SEPTEMBER 5, 2018
Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. American Airlines’ AAdvantage program was one such early example. Trust issues.
Currency Alliance
MARCH 21, 2019
More agile, affordable, and powerful loyalty platforms are now top priority for brands as they seek to build the richest customer insight, and enable differentiation in an increasingly crowded loyalty landscape – where gaining customer attention will be a major bottleneck.
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