Currency Alliance

JULY 16, 2020

I propose there is a direct correlation between this miss and customer understanding. If some of that 95 cents were better invested in data insights that reveal shopper behaviors both within and outside a particular brand, the balance of the spending could produce more effective engagement strategies. The redemption experience.

ROI 52

ROI Loyalty Loyalty Programs Rewards Programs 52

delighted

DECEMBER 10, 2019

ROX is the new customer experience ROI. Let’s get right into it — how customers perceive your brand can influence the success of your business more than ever before. Expected Customer Experience (CX) impact on loyalty. Building your own CX ROI model. How easy it is to launch a CX program.

ROI 40

ROI Measurement Customer Experience Metrics 40

Currency Alliance

JUNE 11, 2017

That is good news for everyone because for merchants ´opening-up´ their loyalty ecosystem, they stand to double or triple the customers participating – with only a linear increase in cost. Stated a different way, ROI from loyalty marketing investments could grow exponentially with a few tweaks that put the customer´s interests first.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

SmartKarrot

APRIL 20, 2022

It also helps them build data-driven direct communications strategies that help yield higher ROI. One way to address the challenge is by offering rewards. Rewarding prospects in the form of free product trials makes it easier to sell it to them. Gain actionable insights to enhance business strategies. Challenges.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11

Currency Alliance

JUNE 16, 2020

In any case, I think the vast majority of practitioners will be as excited as I am, to think what this wave of innovation means for consumers: more brands finding cleverer, more meaningful ways to create compelling customer value. So the initiative offers meaningful utility to many customers. A disloyal generation? Online-to-offline.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

FEBRUARY 26, 2019

The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. That’s a powerful emotional driver which could create real stickiness.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52