Education Services Group
JUNE 21, 2018
In fact, it’s also a solid place to start answering the question of what is customer journey mapping. If only we encountered more companies who embrace a similar mindset when it comes to knowing how customers experience their products and services. The path to developing a customer journey map is littered with obstacles.
Totango
AUGUST 23, 2022
Then, we’ll consider why B2B touchpoints are useful for customer success teams and why mapping them out is such a powerful strategy. Finally, we’ll offer some guidelines on how to structure your B2B customer journey map around key touchpoints and how to use technology to automate an effective touchpoint management strategy.
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Education Services Group
MAY 11, 2018
Folks who know that to improve their bottom lines they need higher touch engagement with their customers — but don’t have the resources to make that a reality. One case study showed that even just a minor increase in human-touch engagement resulted in increased customer software subscription renewals. Lower labor costs.
Education Services Group
MAY 25, 2018
the first roadblocks to embracing ES: Make assumptions about customer capacity for absorbing knowledge. In our experience, engaging customers with proper training can be a game-changer. And that’s a revelation that must remain present throughout the customer journey. 2x the rate of engagement.
West Monroe
APRIL 18, 2017
Failure to truly consider their customers and their needs. Failure to listen to customers effectively. Evolving too slowly to stay relevant ( see our white paper on agile transformation for some examples). In all of these cases empathy plays a key role – both for the customer AND for the companies and their employees.
Totango
MARCH 16, 2021
B2C customer journey to see what’s the same and what’s different. We’ll cover the basics of: Customer journey mapping. How journeys differ for B2B and B2C customers. How to analyze your customer journey. Basics of Customer Journey Mapping.
SmartKarrot
DECEMBER 2, 2020
She has proven her spectacular works in content with an eclectic range covering blogs, eBooks, and white papers as well. Sue Nabeth Moore, Customer Success Leader. This includes helping companies know and understand their clients and identifying the factors that drive customer engagement and satisfaction.
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