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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

While this wise quote may have come from the unlikely lips of Drake (award-winning hip-hop artist for the uninitiated), it couldn’t more accurately describe the importance of Customer Success (CS). In fact, it’s also a solid place to start answering the question of what is customer journey mapping.

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From Customer Journey Mapping to Journey Orchestration

inQuba

Get the White Paper. inQuba: From Customer Journey Mapping to Journey Orchestration [SA Webinar] from Antony Adelaar. The post From Customer Journey Mapping to Journey Orchestration appeared first on inQuba. How do you do all this at scale? Share this page with a friend.

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From Customer Journey Mapping to Journey Orchestration – Aus Webinar

inQuba

Get the White Paper. inQuba: From Customer Journey Mapping to Journey Orchestration [Aus Webinar] from Antony Adelaar. The post From Customer Journey Mapping to Journey Orchestration – Aus Webinar appeared first on inQuba. How do you do all this at scale? Request a Demo.

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Customer Journey Mapping – Doing It Right

Strativity

While an important initial step in improving the experience organizations deliver to customers, on its own, journey mapping does little to change an organization’s customer experience for the better. The post Customer Journey Mapping – Doing It Right appeared first on Strativity.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

Then, we’ll consider why B2B touchpoints are useful for customer success teams and why mapping them out is such a powerful strategy. Finally, we’ll offer some guidelines on how to structure your B2B customer journey map around key touchpoints and how to use technology to automate an effective touchpoint management strategy.

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Take the Mystery out of Mapping with our New Journey Mapping Guide

Touchpoint Dashboard

Today, customer experience is at the forefront of company strategy across industries worldwide. Customer journey mapping is universally seen as an ideal starting point to understand your business from your customer’s perspective, collect voice of the customer and other evidence, and put it all in one place.

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Guest Blog: Breaking Out of Your Customer Experience Comfort Zone

ShepHyken

For instance, say your organization relies on customer surveys and other conventional forms of customer feedback but has considered exploring other sources of customer feedback such as recorded calls in the contact center that can be analyzed to identify trends or sources of customer frustration that can be acted on.

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