Experience Investigators by 360Connext

APRIL 23, 2024

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Is this the same as Customer Relationship Management, or CRM? It’s time to make your case. Strategy First.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Totango

NOVEMBER 23, 2021

If you’re using your customer relationship management tool as a customer success platform instead of using a dedicated CS tool, you’ll eventually reach a point where your workload exceeds what your CRM can handle. This is because CRM tools are designed to manage customer relationship data, not customer success outcomes.

Net Promoter Score 92

Net Promoter Score Return on Investment Sales Customer Journey 92

Experience Investigators by 360Connext

FEBRUARY 9, 2021

So… Is customer experience worth it? Two thoughts come to mind: Customer experience can be tied to three areas of specific, tangible returns on investment. BUT the question is flawed — customer experience happens whether you’re intentional about it or not.

Customer Experience 261

Customer Experience Net Promoter Score Culture ROI 261

CloudCherry

JANUARY 21, 2020

VoC leaders also see an uptick in customer and employee engagement metrics. Overall, companies with mature VoC programs achieve higher scores on critical CX metrics–including customer effort score (CES), and Net Promoter Score. Understand the Phases of VoC Maturity.

Feedback 195

Feedback Net Promoter Score Financial Customer Centricity 195

CSM Practice

AUGUST 26, 2019

For example, at my current company, our sales team utilizes Salesforce (a tool that makes customer relationship management (CRM) available through cloud computing). We also use a Google Document to track Customer Success managers’ activities with clients. In other terms, take some low hanging fruit.

Customer Success 49

Customer Success Net Promoter Score ROI Measurement 49

BirdEye

APRIL 7, 2023

Some standard marketing KPI examples are leads, revenue, return on investment, etc. Well, here’s how: Set up tracking goals: Your customer relationship management (CRM) software can be configured to determine how much money it costs to generate a single lead. So what should you look out for?

2023 52

2023 Marketing Social Media Return on Investment 52

ChurnZero

JUNE 27, 2023

The data you need is anything that helps you to better understand a customer’s interactions with your company and its product. Subjective internal: Results of periodic business reviews, Customer Success Manager (CSM) sentiment, engagement and responsiveness, customer fit within the ideal customer profile (ICP).

Customer Success 52

Customer Success Customer Journey Mapping Net Promoter Score Customer Journey 52