ShepHyken

OCTOBER 13, 2017

Retailers can make it happen by rewarding customers for actions that have nothing to do with the purchase but have solid ties to their brand and brand values. If you’re selling beauty products, make like Lush and reward customers for bringing back your used containers. Loyalty programs shouldn’t exist in a vacuum.

Customer Centricity 74

Customer Centricity Loyalty E Commerce Loyalty Programs 74

Currency Alliance

APRIL 15, 2024

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”. [iii].

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. fashion (Adidas). utilities (AGL). consumer goods (Fitbit). various fuel chains.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52