Remove Customer Retention Remove Poor Customer Service Remove Rewards Programs
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5 Top Customer Service Articles of the Week 5-30-2022

ShepHyken

Each week I read many customer service and customer experience articles from various resources. This is Where Rewards Programs Lose Most of Their Members by Jenn McMillen. Yet 44% of companies say they’re more keenly focused on customer acquisition and just 16% on retention.

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How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention. Dave Murray, senior customer experience consultant at the DiJulius Group consulting firm, agrees.

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Omnichannel Marketing  

Optimove

Your brand’s mission, values, and vision will be easily recognizable to customers, leading to strong customer retention. Customers are more likely to make purchases and interact with the brand across multiple channels, ultimately increasing revenue. Measure data/performance: Utilize KPIs to track customer data.