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How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. The rise of white-glove customer service.

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Tailoring Your CV: How to Land the Job You Want

CSM Magazine

A restaurant can hire the greatest chef in the world, and still have poor reviews because of the service the customer receives. Supported management in efforts to increase productivity by motivating employees through improved rewards programs. Increased customer engagement with weekly social media question and answer sessions.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Nobody with $100 in pesos leftover from a recent trip would travel back to Mexico just to spend them, but they might exchange them back into dollars. Many people who travelled regularly (until overseas card payments became the norm) collected coins and banknotes from dozens of different countries, holding them for decades.

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Do We Need a VIP Model When Everyone Pays The Same?

Optimove

In this graph, 6 months after the first payment, there is a moderate increasing trend of the customer’s retention rate. We can then conclude that after 6 months, a customer may be eligible for VIP status. Customersretention can shift during the subscription renewal period. physical branded content or merchandise.

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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

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What Do Companies with High Net Promoter Score Have in Common?

Retently

Does your company retain its customers or take them for granted? Customer retention is one of the most important aspects of growing your company, yet it’s one that many companies overlook, focusing more on acquiring new customers. After all, brands with high customer retention are usually companies with high NPS score.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. travel (Budget car rental, Velocity). utilities (AGL). fashion (Adidas).