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NPS, CES, CSAT: Which One is the Best Metric?

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An indisputable key component of a customer experience strategy is the Voice of the Customer (VoC) program , also known as customer voice. It captures, analyzes and reports on all customer feedback—expectations, likes, and dislikes—associated with your company. Customer Effort Score (CES).

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease? If we make a decision to invest less in customer service agents, how much will it decrease my customer satisfaction?

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Net Promoter Score (NPS) Myths Debunked

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The next step is to mine the data to learn from customers, follow up with them, and make improvements. In this way, NPS is an important microphone for customer voices and a tool to drive business action. Similarly, NPS should not be used to rate individual employees, such as after a customer support interaction.

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6 Most Popular Customer Experience Metrics and KPIs Explained Simply

Lumoa

According to The State of the Customer Experience survey that we did earlier in 2018, all companies track customer experience using one or several of the 6 world-wide recognised KPIs: Net Promoter Score (NPS), Customer Satisfaction (CSAT), Churn rate, Retention rate, Customer Lifetime Value (CLV) or Customer Effort Score (CES).

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An Article On Customer Experience That Actually Makes Sense

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Customer experience management (CXM) is the process of designing and optimizing customer interactions to meet or exceed customer expectations. What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs.

Article 337
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The Ultimate Chief Customer Officer (CCO) Job Description

Gainsight

The Chief Customer Officer (CCO) role is crucial for virtually every SaaS company. Hiring one moves Customer Success (CS) from a function to a company-wide strategy, offering a customer voice in the boardroom and a peer to your Sales and Product leaders.

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The Top Customer Experience KPIs that you Should Know

Second to None

NPS can also help to predict future revenue based on customer sentiment. The higher the score, the more growth your business is likely to experience. Customer Satisfaction (CSAT). Customer satisfaction is fairly straight forward. Customer satisfaction is a commonly used metric in the CX domain.