Customer Service Training Loyalty Programs Magazine Net Promoter Score 
ShepHyken
FEBRUARY 25, 2024
This is a cornerstone of customer obsession — when customers are “obsessed” with a brand. Customer advocacy becomes your best friend. That’s one of the reasons the Net Promoter Score (NPS) has become one of the most widely used metrics in corporate America and around the globe.
ShepHyken
NOVEMBER 21, 2022
The shift to digital has fundamentally changed the conversation around brand loyalty from both sides of the equation. My Comment: Loyalty programs are typically about points and perks. However, today’s customers want more than that. Does a Company’s Social Purpose Impact Its Customer Loyalty? by Joseph A.
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