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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Here’s a great line from the article: “Every additional penny that is asked of a customer should be put through a rigorous test.” It also includes a short list of what to consider when protecting customer loyalty. Loyalty Programs Should Encourage Competition. Over 90% of businesses today offer a loyalty program.

2024 73
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Top 5 Customer Service & CX Articles for Week of February 19, 2024

ShepHyken

While subscription models play a role, a crucial strategy involves identifying customer interests. My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup. Connect with Shep on LinkedIn.

2024 62
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5 Top Customer Service Articles For the Week of April 9, 2018

ShepHyken

How to Build the Ultimate Loyalty Program Explainer Page (With Examples) by Patrick Trochaniak. Smile.io) Your explainer page is what convinces your customers to join your loyalty program. Since you want to maximize the number of members in your program, building your explainer page should not be an afterthought.

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Top 5 Customer Service & CX Articles for Week of February 26, 2024

ShepHyken

This is a cornerstone of customer obsession — when customers are “obsessed” with a brand. Customer advocacy becomes your best friend. That’s one of the reasons the Net Promoter Score (NPS) has become one of the most widely used metrics in corporate America and around the globe.

2024 62
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5 Top Customer Service Articles For the Week of August 8, 2016

ShepHyken

The Star Wars Guide to Net Promote Score by Paul Campillo. TypeForm) Customers may not betray you like Anakin, but when your best customer decides to leave your business for good, wouldn’t it be nice if they told you why? Fonolo) Are voice interactions becoming a smaller part of the customer service picture?

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5 Top Customer Service Articles of the Week 11-21-2022

ShepHyken

The shift to digital has fundamentally changed the conversation around brand loyalty from both sides of the equation. My Comment: Loyalty programs are typically about points and perks. However, today’s customers want more than that. Does a Company’s Social Purpose Impact Its Customer Loyalty?

2022 13