CSM Magazine

SEPTEMBER 8, 2023

Gamified Loyalty Programs The world loves games, and e-commerce is no exception. Besides the evident entertainment value, interactive content plays another vital role—it’s a treasure trove of insights. After all, in the age of social media, shareability equates to free advertising.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

SurveySensum

JULY 4, 2023

Analyze customer feedback from various sources such as surveys, social media comments, and customer service interactions. Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers, including the importance of effective web design.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

JULY 4, 2023

Analyze customer feedback from various sources such as surveys, social media comments, and customer service interactions. Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers. Basically why and how customers are interacting with your brand.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Here’s how you can do it: Know Your Customers: Collect feedback on their purchase history, browsing habits, and social media interactions. So, create an efficient VoC Program and start listening to them.

Customer Retention 52

Customer Retention 2023 Loyalty Programs Travel 52

Bold360

APRIL 27, 2017

With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever. You may even figure out how to build loyalty programs that your customers would actually want to be part of, that would actually (gasp!) engender loyalty!

Tourism 56

Tourism Travel Customer Service E-support 56

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Think Customers

NOVEMBER 18, 2019

These are the “I want [fill in the blank] moments” where consumers are looking for information, entertainment, assistance, or something else. Loyalty program data. Omnichannel engagement, such as app usage, browsing behavior, email engagement, and social interactions. Purchase history (both online and in-store).

Customer Journey Mapping 40

Customer Journey Mapping Omnichannel Measurement Consumers 40